Sony Music · Ambassadors and launches
Carlos Vives calls every fan
For a release, Carlos Vives spoke to every fan by name.
Results
- 204Kunique pieces in the first 12 hoursSony Music
- 3.5xCTR liftSony Music
- 61 daysof nonstop conversation with fansSony Music
CTR: click-through rate.
What the brand says
With Amaze, we carry out projects for our record label and for global artists. They consistently surprise us with creative solutions, impeccable execution, and measurable results. They are one of our most valuable partners internationally.
Paolo Bettaglio Sr. Director Digital Marketing, Sony Music Latin
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