Video call
The phone rings, and it’s Santa
He calls the child by name and talks about what the family told him. For Iberia’s Three Wise Men, the child could also ask questions and get an answer, within rules agreed with the brand.
Christmas
A Christmas that knows their name
Santa or the Three Wise Men call each child by name, and the whole family watches together and passes it on.
Let us Amaze youWatch the video
Three ways into every home
Song
A dedication, turned into a song
Anyone can give a Christmas song to someone, with that person’s name in it. For DedicatOREOs, Belinda sang it.
1.5M songs created · Oreo, DedicatOREOs
Receipt
The purchase unlocks the magic
The family scans their receipt and unlocks the experience, once per receipt. You decide whether any purchase counts or set a minimum.
Walmart México did it with Navilandia: families scanned in store, opened the app, and their receipt unlocked Santa’s world.
- Santa Claus
- The Three Wise Men
- Your mascot
- A story with their name
- A dedicated song
- In English and Spanish
Santa knows what the family told him
We start from what you already have for Christmas: your ad, your jingle or your mascot.
A grown-up shares whatever they like about the child: age, hometown, pet, or what’s on the wish list.
The child watches their own video call or song. Nothing the child says is stored.
The family shares it, and you see how many come in, finish it and send it on.
From approved script to launch, plan on at least 4 to 6 weeks.
Christmas campaigns that reached millions
Santa’s call for Coca-Cola was our very first project. Konzum and Mercator won an Effie with theirs.
Coca-Cola
A call from Santa
At Christmas, Santa called each child by name. It was our very first project.
- experiences, across every holiday season
- 50M+
Iberia
The Three Wise Men, on a video call
The Three Wise Men spoke to each child by name in a Christmas campaign for Iberia.
- unique experiences
- 7M
Konzum and Mercator
Santa in Croatia
Santa called children across Croatia by name, on behalf of Konzum and Mercator.
- unique experiences
- 2.3M
Oreo (Mondelez)
DedicatOREOs, a song for everyone
At Christmas, people made a song with Belinda to dedicate to anyone they wanted.
- songs created
- 1.5M
Unique experience: one experience made for one person.
What brands usually ask
Is it a live person?
No. Each video is generated with AI the moment it’s opened. When there’s a conversation, the character follows rules we agree with your team: which topics are in and which are out.
Is it a real phone call?
It depends on the format. Usually each family opens a link and watches the video call in their browser. If a campaign does call people’s phones, each person asks for the call by leaving their number, and consent and calling rules (TCPA in the US) are reviewed with your legal team.
Does Santa speak English?
Yes. Each family watches in its own language.
What about the voice? Do we need an actor?
The voice belongs to a real person, recorded and processed with AI. A few photos and a few minutes of voice are enough, or a short session. No need to film a version for each person.
Exclusivity, pricing, children’s data and timelines: questions about campaigns.
What brands say
The holiday campaign we developed together with Amaze was the most personalized, diverse, and global we’ve ever done at Coca‑Cola. They managed to fuse technology, creativity, and strategic detail to bring to life a unique experience on a massive scale.
Pilar Echeverría Sr. Director Creative Strategy, Coca‑Cola LATAM
Who’s calling this Christmas?
Santa, the Three Wise Men or your mascot. Tell us about your Christmas and who you want to reach, and we’ll get back to you to set up a call.