Song
Her memory, set to music
Each child shares a moment with their mom and picks the music she loves. Her song arrives with her name, ready to download and give.
Mother’s Day
Her day, her own song
Every brand celebrates the mom in the ad. With yours, each child gives something to their own: a song, a serenade or a message with her name.
Let us Amaze youWatch the video
A memory with her, turned into a gift
Serenade
Her favorite artist sings to her
You type her name and yours, pick a style, and the artist sings to her. The singing is recorded by the artist; AI handles the spoken parts.
Letter
Her idol reads your words
You say what she’s like and what you love about her, and her idol tells her. That’s what Sam’s Club did with Sebastián Rulli.
2.6M unique experiences · Sam’s Club, with Sebastián Rulli
- Her name
- What she’s like
- A memory together
- Her music
- Audio optional
Her name, and what makes her one of a kind
People arrive from your social channels, your newsletter or an in-store QR code. No database needed.
Whoever’s celebrating her picks almost everything from lists you approve: what she’s like, what she loves, her music. They can type it or say it.
She gets her song, serenade or letter, with her name, to keep and share.
You see how many create it, download it and share it, with anonymous reporting.
From approved script to launch, plan on 4 to 6 weeks. For May, sign by early March.
One day, many dates
Mother’s Day falls on different days: the second Sunday of May in the United States, the first Sunday of May in Spain, and in Mexico.
One campaign can run in several countries, each on its own date.
Moms who already got their own
Sam’s Club
Mother’s Day with Sebastián Rulli
Every mom got a message from Sebastián Rulli with her name in it.
- unique experiences
- 2.6M
Unique experience: one experience made for one person.
What brands usually ask
Does the song need a celebrity?
No. The song works without one. If you have an ambassador, they can sing, read the letter or send the greeting; a few photos and a few minutes of voice are enough, or a short session.
Is every song different?
Yes. The lyrics come from what each child shares, and the music from the style they pick.
What if someone writes something inappropriate?
Almost everything is picked from closed lists. Anything typed goes through a filter for profanity and competitors’ names, under rules we agree with your team.
Do people have to record their voice?
No. Audio is optional; they can type instead. Neither the audio nor the photo is stored.
Does it need to connect to our CRM?
It doesn’t have to. The experience runs outside your systems, and what each person shares with their permission belongs to your brand.
Exclusivity, pricing, children’s data and timelines: questions about campaigns.
What brands say
Their approach is as innovative as it is effective, and their team is prepared to solve any challenge with excellence. What they deliver not only amazes, but truly impacts.
María Fernanda Garbajosa Deputy Director and Chapter Lead, Marketing, Sam’s Club Mexico
What will each child give their mom?
Tell us about your Mother’s Day and who you want to reach, and we’ll get back to you to set up a call.