An experience, not an ad
Something people look for
A video call with Santa, a song dedicated to someone or a video with their name. Each person enjoys it and sends it to the people they love.
Holiday & tentpole campaigns
Every brand has the same holidays. Yours gives each person their own.
Christmas, Mother’s Day and the World Cup hit every brand at once. Yours gives each person something made just for them, something they’ll look for and pass on.
Let us Amaze youWatch the video
What your campaign gets
No database needed
People tell you what they want
They come in from your social channels, your website, an in-store QR code or the pack, and fill in their own details. Want to tie it to sales? The receipt unlocks the experience.
Built for the peak
Ready for millions
Every experience is generated the moment it’s opened, so your busiest night isn’t a problem.
7M unique experiences in 23 days · Iberia, Three Wise Men
Three dates we know inside out
Christmas
Santa calls every child by name
A video call, a song or a story, with the whole family watching.
Mother’s Day
Every child gives their mom a song
A song, a serenade or a letter read by her idol, with each mother’s name.
The World Cup and big tournaments
Your athlete or your club, with every fan
Like Modrić for Konzum or Valderrama for Sprint: a message with each fan’s name. For your club too, on game day or when you sign a new player.
From idea to launch
You pick the moment and the format: a video call, a song, a video or an experience with several worlds to explore.
We write the script with you and you approve it. With a character or a celebrity, a short session is enough. No need to film a version for each person.
Each person comes in and gets their own, in their language. For minors, an adult fills in the details.
You see how many come in, finish it and share it, with anonymous reporting.
From approved script to launch, plan on 4 to 6 weeks.
Campaigns that reached millions
Coca-Cola
A call from Santa
At Christmas, Santa called each child by name. It was our very first project.
- experiences, across every holiday season
- 50M+
Iberia
The Three Wise Men, on a video call
The Three Wise Men spoke to each child by name in a Christmas campaign for Iberia.
- unique experiences
- 7M
Sam’s Club
Mother’s Day with Sebastián Rulli
Every mom got a message from Sebastián Rulli with her name in it.
- unique experiences
- 2.6M
Oreo (Mondelez)
DedicatOREOs, a song for everyone
At Christmas, people made a song with Belinda to dedicate to anyone they wanted.
- songs created
- 1.5M
Unique experience: one experience made for one person.
What brands usually ask
Do we need a customer database?
No. People share what they want as they come in, and the experience collects the data with their consent. If you want to measure sales, a receipt, a QR code on the pack or a product scan unlocks it, and each receipt works only once.
How is it priced?
A fixed part to set it up and a per-experience part, in volume bands. Celebrity fees and paid media are separate; without a celebrity, your mascot or a brand character can take the role.
What if it goes viral and costs run away?
We agree on volume bands and caps up front. When the limit is reached, the experience switches to a fixed version and your budget stays put.
Kids will take part. What happens to their data?
A parent or guardian fills in the details, nothing the child says is stored, and Amaze doesn’t retain personal data. Rules on minors, such as COPPA in the US, are reviewed with your legal team before launch.
Which languages?
Each person’s own: everyone gets the experience in their language.
We’re not an official sponsor of the tournament
We nod to the event through its colors and excitement, without official marks, and review it with your legal team before launch.
Could another brand in my country run the same thing?
No. We never run the same campaign for two brands in the same country.
When should we start?
The date won’t move. Plan on at least 4 to 6 weeks from approved script, and start legal and headquarters approvals early: they’re what takes longest.
What brands say
Amaze was key to our awareness campaigns, brand promotion during the World Cup, and product presentations, especially in Mexico. The team is super creative, professional, and innovative.
Rodrigo Valiente VP Head Digital Latam, Chubb
Which date is coming up?
Tell us about your big moment and who you want to reach, and we’ll get back to you to set up a call.