The click
Their name in the email
The email carries a GIF with their name that looks like a video already playing. It’s lightweight, and email clients don’t block it.
4.7x CTOR: as far as we’ve pushed it
Loyalty & lifecycle
Get your emails opened again
With the data you already have, each customer gets a video built from their own details for their welcome, their birthday or their year in review, in the email or app they already use.
Let us Amaze youWatch the video
From click to action
The attention
A video that’s theirs
One click opens their video: their name, their membership level, their benefits and a call to action made for that one person.
3 in 4 watch to the end, on average across our published cases
No new tools
Your email tool sends it
Your email tool or app sends as usual, with two extra fields in the template: the image and the link.
- Welcome
- Birthday
- Cross-sell
- Year in review
- Win-back
With what you already have
We look at the data you have and pick the moment: welcome, birthday, cross-sell, year in review or win-back.
We write the script and you approve it. Your brand’s voice or face is generated, without filming a version for each person.
Your email tool sends the email, push notification or WhatsApp message, with each customer’s animated image and link.
You see opens, clicks, views, completions and conversions, with anonymous reporting.
From approved script to first send, plan on 4 to 6 weeks.
Brands already doing it
Real Madrid
Every member’s birthday
Each member got a birthday email with their name in a GIF and their own video.
- CTOR
- 65%
Aeroméxico
Birthdays for Club Premier members
Every member of the frequent flyer program got a birthday video with their name.
- watched the whole video
- 75.68%
Rappi
Each customer’s year in review
Every RappiPay customer in Colombia got their year in a video made from their own data.
- CTOR
- 48%
Mitsubishi Motors Mexico
The CEO, with every new owner
Every new owner got a video from the CEO with their name, model and dealership; months later, another one reminded them of their first service.
Iberdrola and Bancolombia also work with us.
CTOR: click-to-open rate. Unique experience: one experience made for one person.
What brands usually ask
Do we have to switch tools?
No. Your email tool sends as usual, with two extra fields in the template.
We can’t share our customer database
You don’t have to. The player can live inside your website or app and read the data as the video plays, or your team generates encrypted links from its own fields. Either way, Amaze doesn’t retain personal data.
Is the video inside the email?
The email carries the animated image with their name. A click opens their video on a page, on a domain we agree on.
Isn’t it just a template with the name swapped?
No. Scenes, voiceover, benefits and the final call to action change for each person.
We’re a bank, an insurer or a utility
It fits just as well: a welcome that explains what they signed up for, a card activation or a renewal lands better as a video of their own.
Our data is incomplete or messy
The first video can ask for it, with a form or a coupon, and fill in your database with each customer’s consent.
How long does it take?
Plan on 4 to 6 weeks from approved script. Your vendor onboarding and data review are separate.
What brands say
Amaze has been our partner on multiple campaigns. What makes them unique is their ability to combine creativity and technology in an unusual way.
Mariano Ferrer Director, Global Brand & Card Benefits & Member Experiences, American Express
Which moment matters most?
Tell us which moment matters and what data you already have, and we’ll get back to you to set up a call.