Sony Music
Carlos Vives calls every fan
For a release, Carlos Vives spoke to every fan by name.
- unique pieces in the first 12 hours
- 204K
Ambassadors and launches
Your ambassador talks to every fan
You already pay a singer, an athlete or a well-known face. With Amaze, they talk to each fan by name, without weeks in front of a camera: with Carlos Vives, Sony Music reached 204K unique creatives in the first 12 hours.
Let us Amaze youWatch the video
A few minutes of their voice, millions of fans
You pick the moment: a launch, a new signing, a sponsorship, a game or a holiday.
The talent provides a few photos and a few minutes of voice, or sits for a short session. No need to film a version for each person.
We write the script with you. Every line is approved before it goes out, by your brand and by the talent’s team.
Each fan gets their own video and shares it. You see how many open it, watch it to the end and click.
From approved script to launch, plan on 4 to 6 weeks once the talent contract is signed.
How they talked to their fans
Sam’s Club
Mother’s Day with Sebastián Rulli
Every mom got a message from Sebastián Rulli with her name in it.
- unique experiences
- 2.6M
Sprint
“Soccer Mode” with Valderrama
During the World Cup, Carlos Valderrama cheered on every fan by name.
- unique experiences
- 4.8M
Warner Music
Kim Loaiza, face to face with her fans
Kim Loaiza sent every fan a video message with their name.
- came in through a shared link
- 85%
Unique experience: one experience made for one person. CTR: click-through rate.
No ambassador? Your mascot or a character
Santa Claus and the Three Wise Men have called millions of children by name. Your mascot can do the same, or a character created for your brand.
Coca-Cola
A call from Santa
At Christmas, Santa called each child by name. It was our very first project.
- experiences, across every holiday season
- 50M+
Iberia
The Three Wise Men, on a video call
The Three Wise Men spoke to each child by name in a Christmas campaign for Iberia.
- unique experiences
- 7M
What brands usually ask
Do we need to film a version for each person?
No. A few photos and two or three minutes of voice are enough, or a short session with the talent, from a few minutes to a couple of hours.
How are the talent’s rights handled?
The same way as any recording with a celebrity: the term, formats and channels are agreed in writing. Talent fees are negotiated with their agency or label and are separate from our work.
Could the video say something we didn’t approve?
Every video comes from a script approved by you and the talent’s team. What changes from fan to fan are pre-approved variants: scenes, lines and their details. Any free-text fields run under rules we agree with your team.
What if the campaign runs in several countries?
Each person watches their video in their own language. We plan it around your markets from the first script.
Do we have to disclose the use of AI?
Rules on AI-generated content and on a performer’s voice and likeness vary by country and state. We review it with your legal team before launch.
What happens to fans’ data?
Amaze doesn’t retain data: it passes through to the system you choose, and we keep nothing. Everything is on our Trust page.
What brands say
With Amaze, we carry out projects for our record label and for global artists. They consistently surprise us with creative solutions, impeccable execution, and measurable results. They are one of our most valuable partners internationally.
Paolo Bettaglio Sr. Director Digital Marketing, Sony Music Latin The holiday campaign we developed together with Amaze was the most personalized, diverse, and global we’ve ever done at Coca‑Cola. They managed to fuse technology, creativity, and strategic detail to bring to life a unique experience on a massive scale.
Pilar Echeverría Sr. Director Creative Strategy, Coca‑Cola LATAM Working with Amaze over the years has been an experience beyond expectations. Their innovative approach, the quality of their campaigns, and the attention to detail make each project a success.
Maja Šarić Head of Digital Marketing, Konzum Croatia Their approach is as innovative as it is effective, and their team is prepared to solve any challenge with excellence. What they deliver not only amazes, but truly impacts.
María Fernanda Garbajosa Deputy Director and Chapter Lead, Marketing, Sam’s Club Mexico The Amaze team has an exceptional ability to build high-quality experiences in record time. Their collaborative approach and customer service are far superior to the market average.
Edward Alarcón Director of Technology and Innovation, Mondelez México Amaze was key to our awareness campaigns, brand promotion during the World Cup, and product presentations, especially in Mexico. The team is super creative, professional, and innovative.
Rodrigo Valiente VP Head Digital Latam, Chubb Amaze has been our partner on multiple campaigns. What makes them unique is their ability to combine creativity and technology in an unusual way.
Mariano Ferrer Director, Global Brand & Card Benefits & Member Experiences, American Express We achieved high-impact campaigns with massive reach, even on non-traditional channels. Their solutions exceeded our expectations at every stage.
Cristhian Jaramillo Head of Brand, Rappi
Got a launch or a new signing coming up?
Tell us who your ambassador is and when you launch, and we’ll get back to you to set up a call.