Christmas, by name: what it takes to launch on time

If you want every customer to get a video with their name this holiday season, start in October.

The real timeline

From approved script to launch takes 4 to 6 weeks; a large campaign, 8 or more. To go live in early December, your script needs sign-off by the end of October. And before the script comes the idea, which you’ll want to pick first.

What you need to have ready

• A launch date and a channel. Your website, your app or the emails you already send.
• A database, only if you have one. If you don’t, people tell you what they want, with their consent: their name, who the video is for. For minors, an adult fills it in.
• Someone who signs off. Every video says only what you approve, so decide on day one who approves the script and the copy.

Formats that have already worked

• A call from Santa. Our very first project. Coca-Cola: 4M unique experiences. See the case
• The Three Wise Men, on a video call. Iberia: 7M unique experiences. See the case
• A song for everyone, with Belinda. Oreo, DedicatOREOs: 1.5M songs created. See the case
• Santa in another language. Konzum and Mercator, in Croatia: 2.3M unique experiences. See the case

Unique experience: one experience made for one person.

What you don’t need

A film shoot: each video is generated when it’s opened, from what people tell you or the data you already have. Or a place to store data: we keep no one’s data, and what each person shares with their consent belongs to your brand.

Next step

If you want to make it in time for this Christmas, tell us what you have in mind and we’ll map out the calendar with you.