Challenge:
During the Christmas season, people are eager to connect with their loved ones in meaningful and heartfelt ways. Yet, most holiday greetings tend to be generic and forgettable. The challenge was to reinvent this tradition by creating a magical, personal, and viral experience — powered by one of the most beloved celebrities.
Solution:
We launched “Dedicatoreos”, a one-of-a-kind holiday experience starring Belinda. Through an interactive platform, anyone could create a personalized Christmas song and dedicate it to someone special.
Users simply entered a few details — like the recipient’s name and a custom message — and received a unique video with Belinda performing the song just for that person.
The campaign combined the power of music, the emotional spirit of Christmas, and cutting-edge personalization technology to create a truly memorable moment. Each video was easily shareable via WhatsApp and social media, boosting natural virality.
