Challenge:
For Rappi Card in Colombia, the challenge was to engage customers in a meaningful and informative manner that went beyond traditional communication methods. The goal was to connect with them on a personal level and provide a detailed summary of their card usage in an engaging way.
Solution:
We created a personalized video for each Rappi Card user to communicate a summary of their account activity. This unique approach involved greeting customers by name and expressing appreciation for their active engagement with the card. This personalized approach significantly enhanced customer engagement and satisfaction with the Rappi Card.
