Challenge:

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Banco Santander in Argentina was struggling with poor acquisition rates of less than 1% from generic, unengaging emails promoting their Mastercard credit card.

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Solution:

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We revamped their marketing strategy by introducing personalized video emails. In these videos, an account executive greeted customers by name, displayed a Mastercard with the customer's name, outlined the credit limit, benefits, and signed off by mentioning the day of the week. A simple click at the end of the video allowed customers to request their card directly.

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