Challenge:

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For Warner Music in 2023, the challenge was to create a digital campaign that would effectively promote the singer and influencer Kimberly Loaiza. The goal was to engage her extensive fan base in a personal and impactful way, leveraging the latest technology to enhance fan interaction and strengthen their connection to the artist.

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Solution:

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We developed a cutting-edge digital campaign using artificial intelligence to create personalized videos where Kimberly Loaiza greeted each fan by name. The highlight of the campaign was a surprise video call from Kimberly to her fans, making the interaction feel intimate and exclusive. This approach not only personalized the fan experience but also amplified the emotional impact, deepening fans' loyalty and engagement.

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