Challenge:

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For Konzum in Croatia, the challenge was to leverage the excitement surrounding the 2022 FIFA World Cup in a way that resonated deeply with local consumers. The objective was to create a memorable marketing campaign that not only engaged football fans but also strengthened their connection with the brand during this global sporting event.

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Solution:

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We launched an astounding personalized campaign featuring Luka Modrić, Croatia's football star. The campaign included a series of personalized messages where Luka Modrić spoke directly to Croatian fans, shared a training session, and even made a video call to them. This innovative approach allowed fans to feel a personal connection with their hero, enhancing their engagement with the Konzum brand and making the World Cup experience even more special and memorable.

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