Challenge:
For Konzum Croatia, the challenge was to recognize each of their customers on the most important date of the year: their birthday. The goal was to create a more personal and memorable connection with customers to reinforce their loyalty to the brand.
Solution:
We developed a digital campaign where Konzum greets its customers on their birthday with a very special personalized video. For this, we created an entertaining video where an actor, from one of Konzum's stores, greets the customer in a unique and spectacular way. This personalized approach not only celebrates the customers on a significant day for them but also strengthens the relationship between the brand and its consumers, making each interaction special and memorable.
