Challenge:

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In 2022, amid ongoing pandemic restrictions, we aimed to bring some Christmas magic to children and their parents. The challenge was to create a magical yet accessible celebration that would resonate deeply during a time when traditional festive activities were limited.

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Solution:

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We introduced "A Magical Digital Experience: Call from Santa Claus," a personalized digital interaction that engaged families across Spain. Utilizing cutting-edge AI technology, we crafted personalized greetings where Santa Claus addressed each child by name, offered a personalized message, and even made a direct video call. This digital approach not only preserved the festive spirit but also strengthened family bonds and brought joy to households during a challenging holiday season.

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