Challenge:

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In mid-2022, Becton Dickinson faced the dual challenge of strengthening loyalty with a professional medical community and simultaneously communicating the features of their products to boost sales. They needed a creative and disruptive approach to effectively reach their customers and ensure message retention.

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Solution:

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We developed a striking idea that captured the attention of medical professionals: two series of six educational and personalized videos that communicated the values and vision of Becton Dickinson. These videos explained the features of the medical instruments we offer and how to use them, enhancing the brand's connection with users. This innovative campaign was implemented in Brazil, Mexico, the Andean countries, and the Southern Cone. The educational content and audiovisual pieces were highly praised by health professionals, who expressed their appreciation and recognition.

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