Challenge:
In the months leading up to the 2018 FIFA World Cup, an ideal period for TV sales, Samsung aimed to leverage the opportunity to exponentially increase its sales. The challenge was to create a highly original campaign that would captivate consumers and stand out during the competitive Cyber Week.
Solution:
We designed "The Perfect Plan" campaign, merging football, technology, and the popular TV show "La Casa de Papel" (Money Heist). In collaboration with Netflix and actor Pedro Alonso, we created a personalized, interactive experience where the character Berlin engaged directly with users. This campaign, centered around the 2018 FIFA World Cup, offered unique Samsung TV discounts through immediate SMS promotions after the interaction, significantly exceeding expectations with over 300,000 engagements in just seven days.
