Challenge

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Coca-Cola faced the considerable challenge of revitalizing the magic of Christmas for families, aiming to engage them in a personalized and unforgettable way during the festive season, in a context where genuinely connecting with consumers had become incredibly difficult.

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Solution

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We developed an exceptionally innovative and outstanding experience that allowed families to receive personalized video messages and real-time phone calls from Santa Claus, significantly enhancing the Christmas experience and deepening family engagement through technologically advanced and truly impressive interactions.

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