Challenge:
Aeroméxico faced a loyalty challenge with its Club Premier program. Many members were disengaged and not taking advantage of their benefits, largely due to a lack of meaningful, attractive touchpoints. The brand needed a way to re-engage users emotionally and increase perceived value.
Solution:
We developed a hyper-personalized birthday video campaign using artificial intelligence. On each member’s birthday, they received a unique video greeting that mentioned their name, age, zodiac sign, and suggested new travel destinations based on their past trips, thanks to smart business logic. The personalized touch made members feel seen and appreciated. The campaign significantly boosted emotional connection to the brand and led Aeroméxico to adopt similar initiatives across other touchpoints.
